Collab

Work in two’s you can’t possibly lose (unless the other person is a narcissist).

haha!

I just made that up. I don’t know why. It’s late, we’re on summer break and I’m trying to stay current so SEO will rank me higher (a topic for a different day).

If the older me could talk to the younger me I would say, “Chill with your competitiveness in life and collaborate. There’s room for everyone.”

That little pep talk applies to boosting your brand, business or organization.

In my world, combining forces with a partner who has similar core pillars is the best way to engage new faces and expand messaging.

How do you find the right one?

Start with your network.

Be observant. Connect the dots.

Don’t dismiss local news. Read the paper, scroll on social and stay somewhat connected to what’s happening.

Do your Google search but don’t put complete trust in what you find.

The research can be a lot.

If your DIY community collab search has got you down, gather your peers for a rapid-fire brainstorm session. Go from there.

And, if you aren’t feeling it, outsource it for a fresh take. Sometimes that’s the best approach.

Don’t dismiss your intuition. It’s valuable.

It’s late…I’m going to bed.

Good night and God bless!

Fun fact: I get most of my ideas at 3 a.m.